Summary
Sang Kim is a Director-level digital marketing and analytics leader with 15+ years of experience architecting omnichannel strategy and digital transformation for healthcare, pharma, and biotech organizations. He blends technical fluency in MarTech (AEM, SFMC, GA4, Tableau) and AI-enabled tools with hands-on execution—driving measurable improvements in SEO, email automation, and multi-channel sales impact. At Abbott and Exelixis he led global website ecosystem overhauls and automated journey programs that produced double-digit lifts in engagement and substantial cost and time savings. Known for translating complex regulatory and commercial constraints into customer‑centric digital capabilities, he partners effectively across Sales, Medical, IT, and analytics teams. Sang is also a JavaScript-savvy web developer and jiujitsu practitioner, signaling a mix of technical curiosity and disciplined, competitive focus. Based in Dublin, California, he coaches emerging talent while pushing AI-driven segmentation and operational efficiency across global programs.
8 years of coding experience
13 years of employment as a software developer
Bachelor of Science (BS) Industrial Engineering & Operations Research (IEOR), Bachelor of Science (BS) Industrial Engineering & Operations Research (IEOR) at University of California, Berkeley
Korean, Japanese