Sanghun Lee is a data analyst based in Seoul with 13 years of experience applying statistical and machine learning techniques to marketing, B2B and D2C e-commerce problems. He combines a master's in statistics and a PhD-level background in image processing, pattern recognition and neural networks to bring rigorous quantitative analysis to customer service, lead generation and sales optimization. At LG Electronics he currently drives marketing analytics and e-commerce measurement using R, Python, SQL, Hadoop and visualization tools like Tableau and Data Studio, after leading BI and marketing platform projects at SK m&service. Comfortable bridging engineering and business, he has hands-on experience with Oracle, Magento and Google Analytics to turn big data into actionable insights. Colleagues rely on him for technically grounded solutions that translate complex data into measurable marketing impact.
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