Sanjay Makasana is a founder-led eCommerce technologist with 10 years of experience transforming Shopify stores into consistent revenue engines. As CEO of Webrex Studio he pairs front-end engineering roots with data-driven conversion psychology to deliver dramatic results—averaging 156% revenue growth and 312% ROI across 500+ Shopify stores, including site-speed and mobile-led lifts that produced 90% conversion improvements. He started as a front-end developer at firms like Reliance Jio and Templatica, giving him hands-on UI and performance expertise that informs his strategic playbook. Based in Ahmedabad, he’s on a mission to scale 100+ D2C and B2B brands past $1M using a proprietary Shopify growth framework that reduces reliance on paid ads. An engineer by training, he uniquely blends technical optimisation with behavioral insights to break through growth plateaus.
10 years of coding experience
2 years of employment as a software developer
Bachelor of Engineering (BE), Electronics and Communications Engineering, A, Bachelor of Engineering (BE), Electronics and Communications Engineering, A at L.D College of Engineering - Ahmedabad
Contributions:2 PRs, 12 pushes, 4 branches in 2 years 1 month
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