Santiago Barchetta is a Technical Leader with 15+ years building frontend and web architectures, currently leading Digital CX technology at Naranja X where he drives chatbot NiXi improvements using genAI, data and KPI-driven decisions. He combines hands-on expertise in Node.js, React and serverless/cloud platforms with a track record of scaling high-traffic e-commerce and fintech frontends at Mercado Pago. His experience spans roles from CTO and tech architect for conversational AI at BeBot to founding creative and cultural ventures, giving him a rare blend of product, technical and cultural leadership. Pragmatic about performance and reliability, he designs distributed BFF/microservice architectures while coaching teams and shaping engineering practices. Fluent in both technical and human-centered disciplines, he brings a strong interest in linguistics and conversation design that informs more natural, effective CX.
11 years of coding experience
12 years of employment as a software developer
Asistencias y participaciones en Conferencias
Comunicaci贸n Social, Communication and Media Studies, Carrera no finalizada, Comunicaci贸n Social, Communication and Media Studies, Carrera no finalizada at Universidad Nacional de San Luis
Contributions:21 commits, 2 PRs, 3 pushes in 4 months
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Santiago Barchetta - Technical Leader at Naranja X