Santiago Hors-fraile is a Director of Product with 13 years of experience building evidence-driven digital therapeutics and mHealth solutions from research prototypes to ISO-certified commercial products. Based in Seville, he leads cross-disciplinary teams of psychologists, data scientists and engineers to design AI-powered recommender systems and behavior-change interventions that boost engagement and clinical effectiveness. He combines hands-on technical roots—developing device-integrated Android apps and sensor-driven interfaces—with product leadership that introduced agile tooling and robust quality processes for regulated healthcare. His work spans academic research (large EU projects and hospital integrations) and commercial scaling at Adhera Health and Salumedia Labs, marrying scientific rigor with market fit. Notably, he has shepherded products through ISO 13485 and ISO 27001 certification, demonstrating a rare blend of regulatory, technical and behavioral-science expertise.
13 years of coding experience
10 years of employment as a software developer
External Doctor of Philosophy (PhD) Health Communication and Health Promotion, External Doctor of Philosophy (PhD) Health Communication and Health Promotion at Maastricht University
University of Seville
Healthcare Digital Marketing Marketing, Healthcare Digital Marketing Marketing at ESIC Business & Marketing School
MSc in Computational & Software Techniques in Engineering: Software Engineering for Technical Comput Computer Software Engineering, MSc in Computational & Software Techniques in Engineering: Software Engineering for Technical Comput Computer Software Engineering at Cranfield University
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Santiago Hors-fraile - Director Of Product at Adhera Health