Summary
Sara Gunnarsson is an experienced product and web designer with nine years crafting B2B and B2C digital products and running her own studio, Skandi, from Victoria, BC. She has led design teams at scale—most recently as Lead Product Designer at Autozen where her work helped secure a 2023 Vancouver UX Award for Best Retail Experience—and previously drove product design across payments and fintech at NetCents. Sara blends hands-on UX work (flows, wireframes, interactions, prototypes in Figma) with marketing and brand execution, supporting landing pages, pitch decks, and pre-launch style governance to ensure cohesive product launches. Her background spans full-stack front-end development and CMS work from early freelance projects, giving her a pragmatic appreciation for implementation constraints. Comfortable collaborating with product, engineering, and customer teams, she focuses on improving funnel conversion and sell-through through research-driven design. Independent and entrepreneurial, she combines studio leadership with a knack for translating business goals into polished, measurable user experiences.
9 years of coding experience
3 years of employment as a software developer
Diploma Web Development & Interactive Design, Diploma Web Development & Interactive Design at Van Arts Media Institute
English, Swedish