Sara Hoffman
Web Analytics Implementation And Reporting Specialist
Washington, District of Columbia, United States
Summary
👤
Senior🎓
Top SchoolSara Hoffman is a consultative analytics leader with 11 years of experience modernizing measurement and MarTech for enterprise and nonprofit organizations, currently leading web analytics strategy for employee benefits at NRECA. They specialize in GA4, GTM, Looker Studio, and privacy-first data governance, having driven major migrations, embedded standardized tracking into design systems, and secured HIPAA-compliant mobile analytics. Known for translating technical complexity into executive-ready recommendations, Sara has trained hundreds of stakeholders, tripled analytics coverage in product ecosystems, and saved clients over half a million dollars by consolidating tooling. A systems thinker and team builder, they’ve scaled high-utilization teams and automated QA and reporting processes to improve delivery velocity. Beyond technical chops, Sara brings cross-sector experience from WWF to Blast Analytics and runs a consulting practice rebuilding trust in analytics, blending creative problem-solving with rigorous compliance. They/them and #ActuallyAutistic, Sara combines deep empathy for users with a relentless appetite for dissecting data.
11 years of coding experience
9 years of employment as a software developer
Fine and Studio Arts Sociology, Fine and Studio Arts Sociology at Cornell College
Stackoverflow
1reputation
0reached
0answers
0questions
Programming languages (1)
Github contributions (5)
salsus/hoff
Oct 2014 - Apr 2022
Contributions:41 commits, 2 PRs, 38 pushes in 7 years 7 months
avonbcc/avon39web
Jan 2016 - Jan 2016
Contributions:2 PRs, 4 pushes, 2 branches in 14 days
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