Sara Paz is a communications and brand leader with over a decade of experience building marketing, content and crisis strategies across education, cultural and SaaS sectors. Currently directing communications for the Istituto Europeo di Design and holding senior marketing responsibilities at the British Council in Spain, she has scaled startups to international scale-ups and led cross‑cultural campaigns for global institutions. Her strengths lie in translating data into compelling narratives, driving 360° marketing programs, and forging strategic partnerships that boost visibility and engagement. Comfortable in fast-changing environments, she pairs journalistic training and a master’s in international studies with hands-on experience in event-driven promotion and multilingual content strategy. An understated asset is her track record of activating brands in new markets—from pre-opening launches in Italy to school-wide adoption of edtech platforms—demonstrating both tactical execution and long-range vision.
11 years of coding experience
4 years of employment as a software developer
Bachelor's degree, Philosophy, Bachelor's degree, Philosophy at u
Brand Management: Aligning Business, Brand and Behaviour, Branding, Brand Management: Aligning Business, Brand and Behaviour, Branding at University of London
Master, International Studies, Master, International Studies at Libera Università Internazionale degli Studi Sociali Guido Carli
Charles III University of Madrid (Universidad Carlos III de Madrid)
Erasmus year, Communication and Media Studies, Erasmus year, Communication and Media Studies at Vytauto Dižiojo Universitetas
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