Sara Shaffer
Senior Director Of Digital And Creative Strategy
Oakland, California, United States
Summary
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Senior🎓
Top SchoolSara Shaffer is a senior director who blends bold design sensibilities with rigorous, analytics-driven digital strategy to lead high-performing UX and creative teams. With eight years of experience in senior UX roles at UC San Francisco and now the University of California Office of the President, she has led large-scale migrations, major site redesigns, and performance initiatives that drove traffic from millions to double-digit millions of annual pageviews and earned industry awards. Skilled across user research, systems design, UI, content production, and development management, she translates qualitative insights into measurable product improvements—reducing layout shift to near zero and speeding load times by 80% in one initiative. A collaborative leader comfortable with budgets and roadmaps, she also brings an uncommon mix of fine arts and editorial training that informs thoughtful, multimedia digital experiences.
8 years of coding experience
11 years of employment as a software developer
Painting, Painting at Norwich School of Art and DesignGraphic Design, Graphic Design at School of the Museum of Fine ArtsBachelor of Arts (BA), English Language and Literature, summa cum laude, Bachelor of Arts (BA), English Language and Literature, summa cum laude at Dickinson CollegeEnglish Language and Literature, English Language and Literature at University of East Anglia
EnglishGithub contributions (3)
ucsf-web-services/ucsf_pattern_library_old
Oct 2017 - Oct 2017
Contributions:444 commits in 9 days
ucsf-web-services/ucsf_pattern_library
Sep 2017 - Oct 2017
Contributions:436 pushes, 2 issues in 16 days
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