Summary
Satsawat Natakarnkitkul is a Senior Solutions Architect at AWS with nine years of cross-border experience turning data science and CRM investments into business outcomes across Thailand, Indonesia, and Australia. He blends hands-on machine learning and predictive analytics expertise (R, Python, AdTech) with practical CRM implementations—having led segmentation and data science teams in telecom, finance, and internet industries. Known for digging to root causes and preferring team wins over personal credit, he drives organisations from traditional practices to data-driven strategies and contextual marketing. His background includes leading data science at Beryl8, AVP-level analytics at SCB, and deep experience with IBM marketing suites, which informs pragmatic, enterprise-grade solutions. An avid puzzle solver and mentor, he also engages with ASEAN generative AI initiatives and focuses on converting insights into measurable outcomes. Based in Bangkok, he combines international management training with a technical computer engineering foundation to bridge business strategy and advanced analytics.
9 years of coding experience
6 years of employment as a software developer
B.Eng., Computer Engineering (International Program), B.Eng., Computer Engineering (International Program) at King Monkut's University of Technology Thonburi
MSc, International Management, MSc, International Management at University of Exeter
Japanese, English, Thai