Schaeffer Arnold - Head Of Growth Marketing at Anvil

Schaeffer Arnold

Head Of Growth Marketing at Anvil

San Francisco, California, United States

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Summary

🤩

Rockstar

🎓

Top School

Schaeffer Arnold is a growth marketing leader with a decade of experience scaling acquisition and brand programs across developer-focused and consumer businesses, currently heading Growth Marketing at Anvil in San Francisco. He built high-impact programs at Sentry—scaling paid search from $5k/week to $60k/week, growing YouTube subscribers from 50 to 5.5k, and driving developer content and community initiatives—blending creative brand work (OOH campaigns) with rigorous performance channels. Earlier roles at DIY.org, Hired, and Cater2.me show a track record of diversifying acquisition channels, launching referral programs that materially moved revenue, and leading sales and growth teams. He mentors and advises startups regularly and pairs an MBA in Entrepreneurship with hands-on experimentation, from front-end tweaks in Sentry’s docs to full-funnel paid strategies. An unusual detail: his obsession with growth began after earning over $100k in Lyft ride credits via referrals, reflecting a knack for creative, viral acquisition tactics. He’s equally comfortable shipping UI changes for promotional messaging as he is designing multi-channel growth programs that scale.

11 years of coding experience

6 years of employment as a software developer

Product School

Master of Business Administration (MBA) Entrepreneurship, Master of Business Administration (MBA) Entrepreneurship at University of Louisville

Bachelor of Science Finance Statistics, Bachelor of Science Finance Statistics at Miami University

International Business Exchange Program: Doing Business in the Enlarged European Union, International Business Exchange Program: Doing Business in the Enlarged European Union at HHL Leipzig Graduate School of Management

English

Github Skills (9)

doc10

javascript10

react10

documentation9

front-end-development9

typescripts8

typescript8

typescript-types8

ui-components7

Programming languages (2)

TypeScriptMDX

Github contributions (5)

getsentry/sentry-docs

Jun 2021 - Oct 2021

Sentry's documentation (and tools to build it)

Role in this project:

Front-end Developer

Contributions:9 commits, 7 PRs, 5 pushes in 4 months

Contributions summary:Schaeffer primarily focused on modifying the documentation site's banner component. Their contributions involved enabling, disabling, and updating the banner content to promote various workshops and events related to Sentry and its integration with other technologies. The banner changes included updates to the text, links, and promotional offers, reflecting the dynamic nature of Sentry's marketing efforts. The commits consistently targeted the `src/components/banner.tsx` file, signifying a strong focus on UI adjustments for specific promotional messages.

sentrysentry-documentationtag-productionteam-web-frontend

schaefferarnold/SchaefferArnold.github.io

Jun 2016 - Jul 2016

Contributions:6 pushes, 1 branch in 21 days

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