Scott Ferguson
Digital Marketing Executive at Scott Ferguson Marketing
Falkirk, Scotland, United Kingdom
Summary
👤
Senior🎓
Top SchoolScott Ferguson is a digital marketing executive and consultant with 12 years’ experience crafting measurable, multi-channel strategies for startups through large enterprises from his base in Falkirk, Scotland. He combines practical hands-on execution—SEO, PPC, email, social CRM, affiliate and CRO—with strategic planning and KPI-driven dashboards to drive lead acquisition and demonstrable ROI. Scott has led digital communications for a university students’ association and runs his own consultancy, giving him a rare mix of agency-style campaign management and in-house stakeholder alignment. Trained with a Postgraduate Diploma in Digital Marketing and a BA in Business Studies, he’s comfortable managing technical site optimisation alongside creative content and agency partners. Colleagues value his ability to balance budgets, timelines and user journeys to produce pragmatic solutions rather than one-size-fits-all strategies.
12 years of coding experience
HNC, Business Administration and Management, General, HNC, Business Administration and Management, General at Falkirk CollegePostgraduate Diploma, Digital Marketing, Postgraduate Diploma, Digital Marketing at Chartered Institute of MarketingBachelor of Arts (B.A.), Business Studies, Bachelor of Arts (B.A.), Business Studies at The University of Stirling
Github Skills (27)
extjs10
azerothcore9
collections9
servicenow8
data-exchange7
thumbnails7
viewer7
openseadragon7
dspace6
vaapi5
rotate5
iiif5
image-server5
annotations5
javascript4
Programming languages (6)
Github contributions (5)
rentonsa/rentonsa.github.io
Jan 2018 - May 2020
Contributions:158 pushes, 1 branch in 2 years 4 months
UoEMainLibrary/librarylabs
Oct 2014 - Sep 2020
Code for Library Labs
Contributions:46 commits, 26 PRs, 15 pushes in 5 years 11 months
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