CRM Manager, Customer Engagement Team at Yamaha Corporation of America
Buena Park, California, United States
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Summary
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Senior
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Top School
Scott Kilpatrick is a CRM and customer engagement leader with 11 years focused on MarTech and 25 years across marketing, design, and digital experience. At Yamaha he builds journeys and automations that drive acquisition, retention and loyalty while helping integrate and scale the MarTech stack (Dotdigital, Salesforce, Lytics, Qualtrics). He combines hands-on creative roots—UI, motion, and email template design—with programmatic campaign strategy and A/B testing to optimize cross-channel performance. Detail-oriented and resourceful, he has managed in-house teams, vendors and offshore partners to deliver tight-deadline projects and governance for PII compliance. Not obvious from the title: he began as a designer and still brings practical front-end and creative problem-solving to CRM implementations. Based in Buena Park, CA, he’s a dependable self-starter who thrives at the intersection of design, data and automation.
11 years of coding experience
7 years of employment as a software developer
A.S., Art/Illustration, A.S., Art/Illustration at Chaffey Community College
B.A., Communications/Advertising, B.A., Communications/Advertising at California State University, Fullerton
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Scott Kilpatrick - CRM Manager, Customer Engagement Team at Yamaha Corporation of America