Scott Li
E-Commerce & Digital Leader at New Zealand Trade and Enterprise
Shanghai, Shanghai, China
Summary
👤
Senior🎓
Top SchoolScott Li is an E-Commerce and Digital Leader with 13 years of experience driving digital transformation and online business growth across Greater China for MNCs. He currently leads NZTE’s e-commerce program, incubating cross-border and domestic digital strategies to scale New Zealand exporters in China. Previously he built B2C and direct-to-consumer digital channels for AIA, Life Technologies and Tyco, blending strategy, P&L ownership, partner negotiation and hands-on channel execution. An MBA from Shanghai Jiao Tong University, Scott is skilled at aligning product, marketing, CRM and operations to convert digital traffic into sustainable revenue. He is known for translating corporate innovation into executable e-commerce roadmaps and for building regional teams and partner ecosystems that accelerate market entry. Based in Shanghai, he combines big-company experience with a builder’s appetite for pragmatic digital experimentation.
13 years of coding experience
9 years of employment as a software developer
BS, BS at Tongji UniversityMaster, Business Administration, Master, Business Administration at Shanghai Jiao Tong University
Github Skills (7)
beego3
golang3
cosmos3
sdk3
blockchain2
cosmos-sdk1
vue1
Programming languages (3)
Github contributions (5)
joyplus/fenqiwanh5
Mar 2016 - Nov 2016
Contributions:249 PRs, 312 pushes, 25 branches in 7 months
joyplus/adprocess
Mar 2015 - Apr 2017
Contributions:42 commits, 24 PRs, 37 pushes in 2 years
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