Scott Menzer is an ad tech executive and product leader with 14+ years of hands-on experience building and scaling ads platforms and operations across startups and enterprise environments. As a co-founder of ID5 and now Senior Director of Product Management for Unity’s Ads Platform, he blends strategic vision with technical depth—able to translate long-term strategy into measurable short-term objectives while managing cross-functional teams. He has a strong track record in product, services, and customer operations, shipping privacy-aware identity solutions and contributing backend improvements to the widely used Prebid.js open-source project. Based in Madison, NJ, Scott pairs rigorous attention to execution with an entrepreneurial mindset, often juggling multiple high-impact initiatives without sacrificing quality.
14 years of coding experience
21 years of employment as a software developer
BS Business Information Systems, BS Business Information Systems at Lehigh University
High School, High School at Wheaton Warrenville South High School
Setup and manage header bidding advertising partners without writing code or confusing line items. Prebid.js is open source and free.
Role in this project:
Back-end Developer
Contributions:5 releases, 374 reviews, 68 commits in 3 years 1 month
Contributions summary:Scott implemented and upgraded ID5 bid adapter functionality within the Prebid.js codebase. This involved adding support for the id5id to the prebid server bid adapter and upgrading the ID5 ID system to use a new fetch endpoint, allowing publishers to pass deterministic signals and collect data for analytics. They also updated cookie names and fixed user ID module behaviors related to consent changes. Finally, they adjusted ID5 ID handling to move user id extensions to the uids array, and improved ID5 configuration.
Contributions:61 pushes, 75 branches in 3 years 2 months
prebid
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Scott Menzer - Senior Director, Product Management - Ads Platform