Executive Creative Director (Embedded Strategic Lead)
Portland, Oregon, United States
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Summary
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Senior
🎓
Top School
Scott Petersen is an Executive Creative Director and embedded strategic lead with 13+ years of experience shaping brand narratives and high-fidelity creative systems for global partners from Portland, Oregon. He specializes in translating business strategy into scalable creative execution, having driven marquee initiatives that helped Adidas scale from $5B to $22B and reimagined the retail ecosystem for Apple across 400+ North American locations. A founder who built and sold a multidisciplinary studio, Scott combines hands-on craft in motion, experiential and identity design with P&L and production oversight. He directs cross-functional teams to deliver category-defining product launches and immersive fan experiences for MLB, NBA, and MLS, blending physical and digital touchpoints. Known for a pragmatic "craft meets commerce" approach, he mentors creative leaders while preserving artisanal quality under complex operational constraints. Outside agency life he quietly writes code and applies technical curiosity to creative problem-solving.
12 years of coding experience
13 years of employment as a software developer
BS, Design, Film and Photography, BS, Design, Film and Photography at Oregon State University
Contributions:1 review, 16 commits, 9 PRs in 1 month
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Scott Petersen - Executive Creative Director (Embedded Strategic Lead)