Summary
Sean Lin is an APAC media and digital marketing leader with ~8–10 years of cross-industry experience driving programmatic and multi-channel campaigns across Greater China and Southeast Asia. At Mouser Electronics he orchestrated media buying across 12 regions and nine platforms to deliver billions of impressions and double-digit YoY lifts in clicks and site visits, while introducing lead-gen initiatives that materially lowered CPLs. His background spans premium-brand digital strategy at Shiseido, telecom e-commerce growth, and hands-on campaign analytics—bringing a journalist’s clarity to translating complex data into actionable insights for senior stakeholders. Comfortable with both direct buy and DSP ecosystems (DV360, The Trade Desk, Tenmax, Naver, Bilibili, Zhihu, Baidu), he pairs strategic planning with executional rigor and regulatory sensibility across local markets. Based in New Taipei, he blends creative curiosity (“Stay Hungry, Stay Foolish”) with measurable performance improvements and a knack for unlocking growth in culturally diverse channels.
8 years of coding experience
Bachelor's degree, Mass Communication/Media Studies, Bachelor's degree, Mass Communication/Media Studies at National Chung Cheng University