Sebastiano Riva is a data-driven technology leader and co-founder turned CTO who specializes in building bespoke marketing infrastructures and server-side tracking solutions for B2B and premium B2C clients. With nine years of hands-on experience spanning digital analytics, web development, and campaign optimization, he designs systems—GA4/server-side tagging, Meta CAPI, CRM integrations and no-code automations—that eliminate manual work and survive privacy changes. He began building web pages as a teen, co-founded a pandemic-era startup that earned regional startup awards, and now combines that entrepreneurial instinct with consultancy work for Popwave and his own practice. Fluent in turning analytics into operational systems, he pairs technical implementation with strategy to boost visibility and ROI for small businesses and enterprise clients alike. An unusual strength: he treats marketing stacks as engineering projects, constructing automated workflows (WhatsApp/email, order-to-CRM) that scale without agency templates.
9 years of coding experience
3 years of employment as a software developer
Lingue e letterature straniere generale, Lingue e letterature straniere generale at Liceo Matilde Di Canossa
Digital Marketing Comunicazione ed Economia, Digital Marketing Comunicazione ed Economia at Università degli Studi di Modena e Reggio Emilia
Diploma di Istituto Tecnico Settore Economico con indirizzo Relazioni Internaz. per il Marketing, Diploma di Istituto Tecnico Settore Economico con indirizzo Relazioni Internaz. per il Marketing at Ist. Superiore Scaruffi-Levi-Tricolore
Contributions:22 pushes, 2 branches in 1 year 6 months
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