Global Advertising, Communication & Content Manager
Lyon, Auvergne-Rhône-Alpes, France
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Summary
👤
Senior
🎓
Top School
Sébastien Desbenoit is a communications and experience design leader with 12 years shaping strategic marketing, advertising and content for Groupe SEB’s cookware brands including All-Clad, Tefal and Jamie Oliver x Tefal. He blends UX-driven product thinking with change management to deliver customer-centric campaigns, internal brand platforms and digital proofs-of-concept such as culinary AI experiences and recipe-as-a-service. A hands-on manager, he leads global teams across content production while advising VPs and co-building luxury positioning for All-Clad. Earlier in his career he ran a UX and communication consultancy for TOP 200 firms and founded obstacle.fr, France’s leading obstacle-course racing webmagazine, demonstrating a knack for niche community building. He is also the author of two books on web content strategy and icon design, reflecting a mix of practical craft and strategic storytelling. Based in Lyon, he combines culinary training with a math background—an unusual mix that informs his analytical yet sensory approach to brand experience.
12 years of coding experience
8 years of employment as a software developer
Licence Professionnelle ATII, Université Jean Monnet Saint-Etienne, Valedictorian, Licence Professionnelle ATII, Université Jean Monnet Saint-Etienne, Valedictorian at Université Jean Monnet Saint-Etienne
CAP (Certificate of Professional Competence), Cooking, CAP (Certificate of Professional Competence), Cooking at Académie de Lyon
CAP pâtisserie, CAP pâtisserie at Rectorat de Lyon
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Sébastien Desbenoit - Global Advertising, Communication & Content Manager