VP, Business & Media Intelligence at Active International
Dallas, Texas, United States
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Summary
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Senior
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Top School
Senthil Thyagarajan is a data and AI leader with 10 years’ experience building analytics products and end-to-end data workflows, now serving as VP of Business & Media Intelligence in Dallas. He combines deep GIS and spatial analytics roots with modern BI practices—turning PL/SQL and Alteryx pipelines into context-aware dashboards, verifiable agents, and performant data products that speed decision-making. Across agency and consultancy roles he’s scaled cross-functional teams from data engineering to activation, shipping dynamic reporting, forecasting, and CI/CD practices for analytics. Notably, his background in cartography and map-driven retail analysis gives him a rare ability to fuse location intelligence with media and business metrics for smarter targeting and measurement.
10 years of coding experience
13 years of employment as a software developer
Master's degree Geographic Information Science and Cartography, Master's degree Geographic Information Science and Cartography at The University of Texas at Dallas
Bachelor of Engineering Electronics and Instrumentation, Bachelor of Engineering Electronics and Instrumentation at St.Jospeh's college of engineering
Masters GIS, Masters GIS at Symbiosis Institue of Geoinformatics
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Senthil Thyagarajan - VP, Business & Media Intelligence at Active International