Summary
Seokwoo Kang is a brand and marketing leader with 8+ years driving high-impact consumer campaigns for Korean travel and lifestyle platforms, currently leading the Brand Team at 여기어때컴퍼니. He has conceived and executed multi-year, memorable brand campaigns (여기어때송, 도망가자, 취향대로 머물다) and led brand and IMC strategy at 야놀자 and 지그재그, blending creative vision with media and partnership execution. Comfortable running end-to-end campaign operations, he also builds brand assets and heads influencer, promotion, and affiliate initiatives to scale awareness and acquisition. Based in Seoul with an advertising degree from Hallym University, he pairs agency-honed account discipline with in-house product marketing instincts. Unusually for a brand lead, he’s actively interested in recommender systems and retrieval-augmented generation, signaling an appetite to combine data-driven personalization with creative branding.
8 years of coding experience
학사, 광고홍보, 학사, 광고홍보 at 한림대학교(Hallym University)