Co-Founder at SEED (Social Equity Enabled by Design)
Old Toronto, Ontario, Canada
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Summary
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Sepideh Shahi is a designer-researcher and co-founder with 10 years of experience crafting user-centered, financially viable product and service solutions that bridge culture and education. She leads SEED, a non-profit creating engaging Farsi extracurricular content to connect Iranian children worldwide to their heritage, while drawing on a background in inclusive design, industrial design, and academic instruction. Her work spans industry and academia—from design research for clients like Boeing and P&G to teaching UX design at Sheridan and practice at OCAD University—giving her a rare mix of practical, cross-disciplinary problem framing and pedagogy. Currently pursuing a PhD in Media and Design Innovation, she combines rigorous research methods with hands-on interaction design to turn ethnographic insights into scalable learning experiences. An often-overlooked strength is her fluency in both cultural context and design systems, enabling products that are emotionally resonant as well as operationally sustainable.
10 years of coding experience
2 years of employment as a software developer
MDes, Design, Outstanding Graduate Student, MDes, Design, Outstanding Graduate Student at University of Cincinnati
BDes with distinction, Industrial Design, BDes with distinction, Industrial Design at Ontario College of Art and Design
Bachelor of Arts (B.A.) with honors, Industrial Design, Bachelor of Arts (B.A.) with honors, Industrial Design at University of Art, Tehran
Doctor of Philosophy - PhD, Media and Design Innovation, Doctor of Philosophy - PhD, Media and Design Innovation at Toronto Metropolitan University
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Sepideh Shahi - Co-Founder at SEED (Social Equity Enabled by Design)