Serenaย Kong
Global Product Marketing Manager at Hilti Korea
Seoul, South Korea
Summary
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Top SchoolSerena Kong is a global product marketing and Marcom specialist with nine years of experience shaping product strategies, channel programs, and digital/PR communications for multinational technology and lighting firms. She has progressed from technical sales to strategic product portfolio leadership at companies like Hilti, LG, and Signify, blending hands-on campaign execution with data-driven pricing, market intelligence, and launch management. Known for connecting cross-functional teams and translating supplier and competitor insights into actionable roadmaps, she leverages marketing automation and analytics to drive lead generation and ROI. Based in Seoul, she combines an MBA in Marketing with a physics background, which gives her a rare mix of technical depth and commercial acumen. An understated strength is her supplier-market intelligence experience, which informs smarter sourcing and innovation-driven product decisions.
9 years of coding experience
22 years of employment as a software developer
Master's Degree, Master's Degree at Sungkyunkwan UniversityBachelor of Science Physics, Bachelor of Science Physics at Pusan National University
Github Skills (3)
javascript6
react3
typescript2
Programming languages (4)
Github contributions (5)
heejaykong/TIL
Oct 2020 - Jun 2024
Contributions:203 pushes, 1 branch, 1 comment in 3 years 7 months
dajinstory/ClubManager
Feb 2021 - Jun 2021
Contributions:30 commits, 16 pushes in 3 months
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