Global Engineering Leader For Ad Serving at Samsung Ads
Sarasota, Florida, United States
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Summary
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Senior
🎓
Top School
Serge Aleynikov is a global engineering leader with over two decades of experience designing and delivering ultra-low-latency, highly available distributed systems for finance, telecom and ad tech. Currently leading architecture and operations for Samsung Ads’ ad serving platform handling 1M+ requests/sec and 160TB/day with four-region 99.99% SLOs, he combines hands-on systems engineering with proven zero-downtime migration and multi-region resilience strategies. His background includes building co-located HFT platforms at Goldman Sachs, routing systems processing billions in annual revenue at IDT, and leading crypto trading and SOA migrations as a consultant. A prolific Erlang/OTP contributor and C/C++ systems expert, he has authored components included in the Erlang distribution and contributed to notable projects like rebar3 and erlydtl. Known for pragmatic leadership and deep protocol-level knowledge (FIX, ITCH/OUCH, SCTP, SS7, etc.), he bridges low-level concurrency, networking and product delivery. Based in Sarasota, he combines academic rigor in biomedical engineering with an entrepreneurial streak and a track record of shipping mission-critical systems on time and on budget.
16 years of coding experience
14 years of employment as a software developer
Associate, Applied Mathematics, Associate, Applied Mathematics at Moscow Institute of Transportation Engineering (MIIT)
MS joint with UMDNJ, Biomedical Engineering, MS joint with UMDNJ, Biomedical Engineering at Rutgers University
Contributions:15 reviews, 409 commits, 50 PRs in 9 years 11 months
Contributions summary:Serge primarily worked on the core functionality of the `erlexec` Erlang application. Their contributions included porting the project from code.google.com and migrating from autotools to rebar. They added a dynamic configuration system to the rebar build script and the main `exec` module, implemented and documented new types, and enhanced the documentation. Further modifications involved fixing bugs, adding support for `stdout/stderr` redirection to Erlang, and addressing a potential issue with the environment variable.
Erlang build tool that makes it easy to compile and test Erlang applications and releases.
Role in this project:
Back-end Developer
Contributions:12 commits, 5 PRs, 50 comments in 3 years 7 months
Contributions summary:Serge primarily focused on modifying the Erlang build tool's internal workings and debugging output. They updated the code to support older Erlang VMs and refactored code related to dictionary values. The user also added a state display provider for debugging, refined error reporting, and addressed issues related to dependency compilation and app file handling.
dependencieserlangtemplatecompilepackages
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Serge Aleynikov - Global Engineering Leader For Ad Serving at Samsung Ads