Seth Cottle
Principal Product Designer at Ninety2 LLC
Reston, Virginia, United States
Summary
🤩
Rockstar🎓
Top SchoolSeth Cottle is a Principal Product Designer with 11 years of experience crafting user-centered, accessible experiences across financial services, travel, healthcare, and enterprise platforms. He combines hands-on design and engineering fluency—evidenced by front-end contributions to the lightweight LittleLink project—with strategic leadership, having built teams, design systems, and cross-functional processes at companies like CLEAR, Capital One, and Ellucian. At Upstart he leads HELOC product experience strategy, simplifying complex, regulated lending flows while balancing operational and compliance constraints. As founder of Ninety2, he runs a studio that doubles as a lab for hardware prototyping and bespoke tooling, keeping his practice experimental and technically grounded. His work is notable for shipping award-winning hardware-software experiences (two Red Dot awards) and for translating emergent technology experiments—crypto payments and IoT care devices—into practical, risk-aware product insights.
11 years of coding experience
9 years of employment as a software developer
Incomplete Computer Science Engineering, Incomplete Computer Science Engineering at West Virginia University
English
Stackoverflow
1reputation
0reached
0answers
0questions
Github Skills (6)
html10
accessibility10
css10
ui-design9
mysite8
javascript3
Programming languages (4)
Github contributions (5)
sethcottle/littlelink
Dec 2019 - Jan 2023
A lightweight DIY Linktree alternative.
Role in this project:
Front-end Developer
Front-end DeveloperContributions:18 releases, 66 commits, 68 PRs in 3 years
Contributions summary:Seth primarily focused on developing and updating the user interface for the LittleLink project. Their contributions include implementing new branded buttons, updating button styles, and improving accessibility by adding attributes like `aria-hidden` and `alt` text. Additionally, the user refactored the HTML structure and CSS to streamline button display and ensure better contrast, demonstrating a focus on both design and usability.
eleventydiylinkdarkmodeaccessibility
sethcottle/tabcloser
May 2023 - Feb 2025
TabCloser automatically closes redirected tabs for Asana, Discord, Figma, Linear, Notion, Slack, Spotify, VS Code Live Share, Webex, and Zoom.
Contributions:25 releases, 1 review, 8 PRs in 1 year 9 months
auto-closechrome-extensionchromium-extensionedge-extensiontab-management
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