Seth Friedman is a UX Design Lead with 20+ years of experience crafting product-focused, user-centered digital experiences across startups and enterprise organizations. He has led design teams from San Francisco to New York, shipping measurable UX improvements—often boosting engagement and conversions by double digits—and earning a 2015 ABA award for Best Computer Software Site Design. Seth blends strategic research and hands-on prototyping with team leadership, having grown UX teams and processes that accelerated delivery and reduced errors. His background includes driving product redesigns that facilitated successful exits and IPO preparations, and he’s equally comfortable shaping high-level product strategy or diving into interaction-level details. Based in New York, he currently leads UX at The College Board and brings an uncommon mix of early-web pioneering experience and modern mobile/product sensibility.
3 years of coding experience
8 years of employment as a software developer
San Francisco Film Institute
School of Visual Arts
Bachelor of Arts Degree, Media Arts and Design, Bachelor of Arts Degree, Media Arts and Design at James Madison University
Contributions:20 reviews, 12 PRs, 13 pushes in 1 year 11 months
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Seth Friedman - UX Design Lead at The College Board