Seth Yates
Co-Founder, CTO at Upscale AI
Auckland, Auckland, New Zealand
Summary
🤩
Rockstar🎓
Top SchoolSeth Yates is a seasoned technology founder and CTO with 15 years of senior leadership building high-performance, data-driven systems and companies from the ground up. He has led engineering and architecture at scale—founding Brandscreen (a low-latency, high-frequency DSP), co-founding Ketch, and now steering Upscale AI’s commerce-as-streaming vision—while previously delivering enterprise CDP capabilities at Salesforce after their Krux acquisition. Seth combines hands-on systems engineering (C++ real-time bidding, machine learning optimizers capable of millions of ops/sec, Hadoop analytics) with product and go-to-market experience across APAC, the US and Europe. He’s comfortable across the stack and the lifecycle: founding startups, running global infrastructure, and shipping complex distributed services. Known for a fastidious engineering mindset (his GitHub quip, “When only the finest shaved yaks will do,” hints at a taste for elegant craftsmanship), he thrives on turning ambitious, data-heavy ideas into reliable production platforms.
15 years of coding experience
27 years of employment as a software developer
Bachelor’s Degree Computer Science, Bachelor’s Degree Computer Science at The University of Alabama in Huntsville
Stackoverflow
253reputation
7kreached
1answer
0questions
Github Skills (88)
advertising10
nodejs10
shapeless10
async9
javascript9
html-parser9
api9
cli9
integrations9
bash9
serverless9
archived9
web-components9
event-sourcing9
rest8
Programming languages (11)
Github contributions (5)
winchci/winch
Jun 2020 - Aug 2022
Build and release tool
Contributions:11 reviews, 83 PRs, 147 pushes in 2 years 2 months
release-tool
winchci/actions-node
Jun 2020 - May 2022
Contributions:8 releases, 7 pushes, 4 branches in 1 year 11 months
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