Setti Mulari is a multi-disciplinary marketing consultant with two decades of international experience bringing brand, marcomms and launch expertise to SMEs and blue-chip companies from New Zealand to Europe. He’s proven at rebuilding marketing functions and squeezing more value from agency and media investments—evidenced by a 20% sales lift and dramatic cost efficiencies while transforming Nissan New Zealand’s operations. A pragmatic technophile and early generative-AI prompt engineer, Setti blends hands-on automation and CRM implementations with an adventurous streak for first-to-market digital solutions in automotive launches. Fluent across cultures and languages, he pairs strategic oversight with rare executional hyperfocus—born from professional translation work—making him equally comfortable negotiating vendor ecosystems or leading greenfield digital transformations.
6 years of coding experience
16 years of employment as a software developer
International Relations and Politics, International Relations and Politics at University of Portsmouth
High School, High School at Awty International School
International Baccalaureate, International Baccalaureate at Turun yliopisto - University of Turku
Intercultural Communication and International Business, Intercultural Communication and International Business at University of Surrey
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Setti Mulari - Marketing Consultant at SM21 New Zealand