Summary
Seungryeol Lee is a retail merchandising leader with nine years’ duty-free and travel-retail experience, now serving as General Manager at Lotte Duty Free Oceania. He has deep category expertise in tobacco, liquor, food and souvenirs, having managed 60+ brands across multiple airport stores and led complex negotiations with brand headquarters and distributors. Skilled in KPI-driven inventory and margin management, he has launched new products (including direct-import tobacco brands like JUUL), optimized store layouts, and led international store openings and bids. He combines data-first communication with a customer-oriented mindset to reduce stockouts and capture limited-edition supply, and uniquely pairs a legal education with management studies to navigate regulatory and commercial complexity.
9 years of coding experience
1 year of employment as a software developer
Management Science, Management Science at 한양사이버대학교
영어, 영어 at 명덕외국어고등학교
학사, 법학, 학사, 법학 at 한양대학교