Shaanjeet Kaur
AVP (Product Marketing) - HSBC Life
Singapore
Summary
👤
Senior🎓
Top SchoolShaanjeet Kaur is a results-driven digital marketing leader with 11 years’ experience and five years focused on full-time digital roles across Singapore and the UAE. Currently AVP, Product Marketing at HSBC Life, she blends hands-on SEM/SEO expertise with CRM and marketing automation (Salesforce Marketing & Service Clouds) to convert digital leads into sales. Her track record includes driving a 270% YOY increase in site visits for an e-commerce launch and more than doubling car sales from digital leads while reducing cost per lead. She has built private-label FMCG brands from zero to repeat-purchase status across export markets and launched a women-focused ecommerce startup on a shoestring budget. Comfortable bridging marketing, product and technical teams, she also trains stakeholders on analytics and optimizes journeys with a mobile-first mindset. Known for pragmatic experimentation, she pairs creative brand work with data-led acquisition strategies.
11 years of coding experience
11 years of employment as a software developer
Singapore-Cambridge GCE A-level, Economics, Mathematics, Biology and Chemistry, Singapore-Cambridge GCE A-level, Economics, Mathematics, Biology and Chemistry at Catholic Junior CollegeBachelor of Social Sciences (High Merit), Psychology and Marketing, Bachelor of Social Sciences (High Merit), Psychology and Marketing at Singapore Management University
English, Malay, Punjabi
Stackoverflow
141reputation
20kreached
0answers
7questions
Github Skills (200)
security10
groq10
visual-studio10
docker-container10
chatgpt10
splunk10
tauri10
editor10
webui10
gemini10
ids10
ollama10
electron10
typescript10
cross-platform10
Programming languages (7)
Github contributions (5)
hustlibraco/weiboRobot
Jul 2016 - Feb 2018
Contributions:23 commits, 14 pushes, 3 branches in 1 year 7 months
hustlibraco/hustlibraco.github.io
Jan 2016 - Oct 2018
Contributions:102 pushes, 8 branches in 2 years 8 months
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