Summary
Shadi Hajj is a London-based freelance Technical and Generative Artist working as Refraction Labs, with over 12 years of professional experience and two decades of practice in algorithmic visual systems. He specialises in real-time graphics, VFX, algorithmic visuals and interactive installations using Unreal Engine, Houdini and Unity to translate physical laws, biological processes and complex systems into striking visual experiences. His work spans commissions for high-profile clients and brands such as Jenny Holzer, Mercedes, Adidas, Snap, Ford, Nike and Adobe, alongside independent digital art and digital dance projects shown at international festivals. Comfortable at the intersection of art and engineering, he leverages generative techniques to create both bespoke commercial visuals and experimental performances.
12 years of coding experience
Institut des Arts de Diffusion
English, French, Spanish, Arabic