Summary
Shahin Zarrabi is a seasoned events and brand leader with 12 years of experience building large-scale gaming festivals and digital products, currently serving as Vice President, Festivals at ESL FACEIT Group overseeing DreamHack events with over 200,000 annual attendees. He combines product-minded leadership—having served as Product Owner for digital platforms—with strategic P&L responsibility across the US, Europe and China. Shahin has repeatedly steered brand, marketing and growth functions at scale, shaping global communications, merchandise, and customer journeys for millions of fans. Early roles as a data scientist and co-founder give him a rare mix of analytical rigor and hands-on product/technical experience. Educated in management and innovation at Chalmers with time at UC Berkeley, he blends academic frameworks with field-tested event execution. Colleagues know him for turning complex community needs into cohesive festival experiences that span live and digital channels.
12 years of coding experience
12 years of employment as a software developer
Chalmers-Berkeley Program, Chalmers-Berkeley Program at University of California, Berkeley
Master's Degree Management and Economics of Innovation, Master's Degree Management and Economics of Innovation at Chalmers University of Technology
English, Swedish, Persian