Senior Director, Head Of Consumer Experience Design at DoorDash
San Francisco, California, United States
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Summary
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Senior
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Top School
Shali Nguyen is a design and product leader with 13+ years crafting consumer experiences and design systems for high‑scale products, currently leading Consumer Experience Design at DoorDash. Previously she built Facebook’s first cross-platform design system and led Community product design for Groups, helping steer the FB5 mobile redesign and accessibility efforts. She brings startup grit from founding‑team roles at Bread (acquired by Yahoo) and ZeroCater—doing end‑to‑end product, front‑end code, and brand work—alongside enterprise experience at Yahoo and Ning. Known for translating brand language into scalable UI libraries and pattern systems, she combines hands‑on visual and front‑end skills (SCSS/CSS, Sketch) with strategic design leadership. A former AAF‑Silicon Valley president and IxDA/AIGA member, she often bridges design culture, recruiting and cross‑functional evangelism. Based in San Francisco with a BS in Business Administration and a graphic design minor, she pairs product rigor with creative craft to turn complex ad and social experiences into usable, accessible products.
13 years of coding experience
10 years of employment as a software developer
Bachelor of Science Business Administration Marketing Concentration Graphic Design Minor, Bachelor of Science Business Administration Marketing Concentration Graphic Design Minor at University of the Pacific
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Shali Nguyen - Senior Director, Head Of Consumer Experience Design at DoorDash