Shane Rice is a demand generation and growth marketing leader with 11 years of experience driving revenue for B2B SaaS and developer-focused products. He has built and scaled demand gen programs across high-growth companies—leading SEO-led inbound growth at GitLab, architecting full-funnel lead workflows at Maze, and launching targeted LinkedIn Ads and sales ops at Styra. Shane combines analytical rigor (notable organic traffic and free-trial lift results) with creative channel playbooks, including influencer and Twitch activations that reached viral audiences. Comfortable transitioning between marketing and sales roles, he pairs hands-on campaign execution with GTM strategy and process documentation to improve sales efficiency. Based in the Pensacola area, he brings a pragmatic, cross-functional approach informed by consistent pipeline and revenue outcomes.
11 years of coding experience
6 years of employment as a software developer
Music, Music at Panola College
B.S. Communication Studies, B.S. Communication Studies at Belmont University
General Studies, General Studies at Kilgore College
Landing page for Discord bot for New World server status
Contributions:6 PRs, 8 pushes, 4 branches in 1 day
new-worlddiscordbotdiscord-botstatus
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