Summary
Shannon Mackey is a seasoned technical product owner and digital media strategist with over two decades of experience launching direct-to-consumer products, negotiating content and technology deals, and leading cross-functional teams from engineering to live event production. Her career spans early work on the ATSC DTV standard through strategic roles at Discovery, WWE, AOL, and leadership in digital agencies, where she built VOD/SVOD offerings, broadband strategies, and syndication pipelines. Comfortable bridging deep technical specifications and commercial outcomes, she combines C/C++/Qt and embedded-side tooling familiarity with product leadership. As a co-founder and operator of creative ventures and a boutique winery/venue, she brings entrepreneurial grit and a knack for experiential product design that connects technology to audience emotion. Now based in the DC-Baltimore area, she focuses on translating complex technical ecosystems into market-ready products and repeatable business models.
11 years of coding experience
30 years of employment as a software developer
Bachelor, Music; Music Engineering, Bachelor, Music; Music Engineering at University of Miami
English, French