Summary
Shawn O'neill is a seasoned technology entrepreneur and hands-on CTO with nearly 25 years of software development and server operations experience, currently co-owning ItAllCounts.org and leading engineering at YellowCAKE MEDIA. He has deep expertise in adtech—affiliate, search, and lead generation—having architected systems that handled hundreds of millions of requests per day on minimal hardware. As a founder of Sanswork and former CTO at multiple startups, he blends strategic technical leadership with active coding and ops responsibilities. Shawn also enjoys the business side of startups and continuously broadens his skills in management, finance, HR, and marketing to better align technology with commercial goals. Based in Canberra, he’s recently been applying his scalable-systems know-how to help charities squeeze more value from online advertising, showing a move from pure adtech into mission-driven products.
11 years of coding experience
9 years of employment as a software developer