Shayla Nguyen is a business analytics professional and VP of Brand Management with a decade of leadership and hands-on experience blending marketing, product, and data. Currently completing a Business Analytics degree at Seattle University, she has delivered measurable impact—uncovering $150M+ in sales opportunities using Tableau, SQL, and Snowflake during a PACCAR Parts internship. Shayla pairs collegiate honors and analytics chops with entrepreneurial grit from running an Etsy shop and managing large vendor datasets for event planning, demonstrating both strategic and operational strengths. She’s led marketing teams in student organizations and professional settings, launching cross-functional initiatives like a Product Dossier for fleet services. Comfortable with R, SQL, Tableau, PowerBI, and Excel, she excels at translating complex data into actionable marketing and product strategy. Known for being coachable and detail-oriented, Shayla thrives at the intersection of technology, logistics, and brand growth.
10 years of coding experience
2 years of employment as a software developer
Bachelor's degree, Business Analytics, President's List, Bachelor's degree, Business Analytics, President's List at Seattle University
High School Diploma, Summa Cum Laude, High School Diploma, Summa Cum Laude at Governor John R. Rogers High School
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Shayla Nguyen - VP Of Brand Management at Alpha Kappa Psi