Sheena Raffaele
Global Futbol Merchandising Business Integration
Portland, Oregon, United States
Summary
👤
Senior🎓
Top SchoolSheena Raffaele is a retail e-commerce and merchandising operations leader with 11 years of experience optimizing site experience, seasonal product storytelling, and cross-functional go-to-market execution. Currently leading Global Futbol Merchandising Business Integration at Nike, she blends product content strategy, site functionality oversight, and analytics-driven decisions to elevate conversion and brand presentation. Her background spans hands-on ecommerce operations at SOREL and Columbia Sportswear—managing line-plan setup, pricing, and sales compensation—giving her a rare combination of creative merchandising and operational rigor. Known for translating designer intent into scalable online experiences, she also brings frontline sales and coaching experience that sharpens team collaboration and customer empathy. Based in Portland, Oregon, she leverages strong stakeholder management to launch seasonal initiatives on time and on brand.
11 years of coding experience
Bachelor of Organizational Communications, Public Relations, Advertising, and Applied Communication, Bachelor of Organizational Communications, Public Relations, Advertising, and Applied Communication at University of Portland
Github Skills (37)
semantic-ui-react10
semantic9
semantic-ui9
react8
component-library8
ui-components8
react-components7
datepicker5
sdk5
client-library5
javascript4
javascript-client4
polymer-element4
intl4
polymer4
Programming languages (7)
Github contributions (5)
Tripwire/octagon
Feb 2017 - Apr 2017
Semantic-UI-React Themed Component Library
Contributions:85 commits, 15 PRs, 50 pushes in 2 months
reactsemantic-ui-reactdesign-systemreact-componentsreact-ui
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