Sheetal Rao

Co-Founder at Or'Mashe

New York, New York, United States
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Summary

🤩
Rockstar
🎓
Top School
Sheetal Rao is a seasoned technology leader and founder with 15 years of experience building and scaling software across vertical SaaS, fintech, and consumer-facing products. As Co-Founder of Or’Mashe she now applies that engineering and go-to-market expertise to U.S. market entry and premium distribution for ultra-luxury European beverages, specializing in regulatory compliance and high-end retail partnerships. Previously a CTO at GreenSpark and a software engineer at Brex, Spotify, and Hypothes.is, she blends hands-on front-end craftsmanship—evident in notable UX improvements to the widely used Hypothesis annotation client—with strategic product and team leadership. Based in New York, she is driven by creating innovative products and memorable customer experiences, bringing a rare mix of technical depth and commercial instincts to early-stage ventures and market expansions.
code14 years of coding experience
job13 years of employment as a software developer
bookMS Computer Science, MS Computer Science at The University of Texas at Dallas
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Github Skills (10)

html10
css10
javascript10
frontend10
front-end-development10
ui-design10
annotate10
annotations10
annotation-processing10
ux-design9

Programming languages (4)

JavaScriptMustachePythonKotlin

Github contributions (5)

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hypothesis/h

Mar 2016 - Oct 2018

Annotate with anyone, anywhere.
Role in this project:
userFront-end Developer
Contributions:1 release, 69 commits, 147 PRs in 2 years 7 months
Contributions summary:Sheetal primarily focused on the user interface elements and the overall user experience of the annotation card and toolbar. The commits demonstrate changes to the annotation action icons, including rearranging their positions and updating their styles. The user also implemented the new share dialog, allowing users to share annotations on social media and added a message to the share dialog when group annotations are shared. Additionally, the user worked on showing the adder button when the user makes a text selection.
pythonannotationannotateanywhere
hypothesis/client

Mar 2016 - Aug 2018

The Hypothesis web-based annotation client.
Role in this project:
userFront-end Developer
Contributions:5 releases, 62 commits, 90 PRs in 2 years 5 months
Contributions summary:Sheetal primarily contributed to the front-end development of the Hypothesis annotation client. Their work involved significant UI/UX updates, including the redesign of annotation cards, share dialogs, and the about dialog. They also implemented new features such as copy-to-clipboard functionality and integrated third-party group logos. The user demonstrated a strong focus on improving the user experience and visual presentation of the annotation interface.
javascriptweb-basedannotationfrontend
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