Summary
Shelby Parton is a RevOps and Lifecycle Marketing consultant with eight years of experience architecting MarTech stacks and data-driven lifecycle programs for B2B SaaS companies. They have led integrations and operations across Salesforce, Marketo, and a wide ecosystem of enrichment and sales tools, designed lead scoring and ABM programs that helped generate over $20M in pipeline, and executed hundreds of multi-channel campaigns at scale. Comfortable presenting to C-level stakeholders, Shelby pairs hands-on SQL and campaign engineering with strategic GTM segmentation and sales enablement to accelerate conversion and retention. Their background in scientific research and user-focused product collaboration gives them a knack for rigorous experimentation and operationalizing product feedback to reduce churn. Based in Portland, OR, Shelby brings both technical implementation chops and empathetic stakeholder coaching—helping teams turn messy signals into reliable growth levers.
8 years of coding experience
3 years of employment as a software developer
Bachelor of Science Neuroscience, Bachelor of Science Neuroscience at Northeastern University
Cultural Studies Photography, Cultural Studies Photography at Lorenzo de Medici - Florence, Italy
English