Shelly Resurreccion - Data Analytics Lead - Specialized In Data Science

Shelly Resurreccion

Data Analytics Lead - Specialized In Data Science

Calgary, Alberta, Canada

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Summary

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Senior

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Top School

Shelly Resurreccion is a data analytics lead with 11 years of experience and 8+ years focused on data science, currently leading analytics at Critical Mass from Calgary. She combines hands-on modeling (time series, XGBoost, classification) with pragmatic engineering—building ETL pipelines into AWS Redshift and migrating version control and documentation systems—to turn insights into production-ready solutions. Shelly has driven measurable business impact for major brands (Nike, BMW, Pepsi), cutting media spend inefficiencies by 80%, improving creative health by 38%, and boosting lead forecasting efficiency by 60%. Equally comfortable advising executives and mentoring teams, she translates complex models into actionable dashboards and test-and-learn experiments that inform strategy. Her background in computer science, digital communications, and HarvardX data science training gives her a rare blend of technical rigor and storytelling for non-technical stakeholders. Outside the obvious metrics, she’s repeatedly bridged marketing and engineering workflows—running A/B tests, campaign analytics, and system migrations—to ensure analytics deliverable longevity and adoption.

11 years of coding experience

3 years of employment as a software developer

Certificate, Data Science for Business, Certificate, Data Science for Business at Business Science University

Professional Certificate, Data Science, Professional Certificate, Data Science at HarvardX

Bachelor’s Degree, Computer Science, Bachelor’s Degree, Computer Science at University of Calgary

Master's Degree, Digital Communication and Media/Multimedia, Master's Degree, Digital Communication and Media/Multimedia at Toronto Metropolitan University

English, Tagalog, python, r, Spanish

Github Skills (3)

machine-learning1

python1

data-science1

Programming languages (1)

Python

Github contributions (5)

shellyginelle/Code-With-Venus

Oct 2016 - Jan 2017

Contributions:31 commits, 27 pushes, 1 branch in 2 months

shellyginelle/CPSC584-Baxter-Final-Project

Oct 2016 - Jan 2017

Contributions:27 pushes, 1 branch in 2 months

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