Shintaro Yamada is a serial entrepreneur and technology leader who founded Mercari and served as its CEO, scaling the C2C marketplace from a startup to a publicly listed company with nearly 1,800 employees across ~40 countries. A Waseda-trained mathematician, he previously built and led Unoh into acquisition by Zynga and ran Zynga Japan as General Manager, blending product instincts with operational rigor. His leadership is marked by a global mindset—spurred by a year-long world trip that directly inspired Mercari’s founding—and a focus on creating accessible marketplaces that democratize commerce. Now chairing the Yamada Shintaro D&I Foundation, he applies his experience to broader social impact and diversity initiatives while remaining an “amateur something programmer” at heart.
10 years of coding experience
20 years of employment as a software developer
Bachelor, Mathematics, Bachelor, Mathematics at Waseda University
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