Shiny Lee
Creative Director
New Taipei, Taiwan
Summary
👤
Senior🎓
Top SchoolShiny Lee is a Creative Director with 12 years of cross-cultural creative experience, blending Taipei roots, Tokyo upbringing, and New York training (MFA, Parsons) to produce award-winning campaigns for brands like Uber Eats and 7-Eleven. At Whatever she rose from Associate Creative Director to lead creative strategy and execution, after earlier design roles at PARTY (NY/Taipei) and an internship at Rhizomatiks. She co-founded the Taiwan Emoji Project, translating Taiwanese identity into a universal visual language, signaling a practice that merges cultural advocacy with commercial storytelling. A frequent juror at Cannes Lions, One Show and Spikes Asia and a part-time professor at Shih Chien University, she bridges industry leadership with mentorship and public speaking. Her portfolio is notable not only for its trophy shelf—Spikes Asia, D&AD, Clio, ADC and more—but for bringing inclusion, equality and diversity into mainstream brand narratives. Based in New Taipei, she combines global creative sensibilities with local cultural fluency to craft campaigns that resonate both emotionally and culturally.
12 years of coding experience
2 years of employment as a software developer
Bachelor of Arts (BA), Liberal Arts and Sciences/Liberal Studies, Bachelor of Arts (BA), Liberal Arts and Sciences/Liberal Studies at Waseda UniversityMaster of Fine Arts (MFA), Design and Technology, Master of Fine Arts (MFA), Design and Technology at Parsons School of Design - The New SchoolHigh School Diploma, High School Diploma at Taipei First Girls' High School
English, Japanese, ChineseGithub contributions (1)
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