Shirley Paz
Product Lead Plataforma
São Paulo, Brazil
Summary
👤
Senior🎓
Top SchoolShirley Paz is a Product Lead with 8 years of experience blending market intelligence, product strategy and hands-on engineering background to solve customer-centric problems. Trained in Communication at UNICAMP and specialized in Market Intelligence, she has led product, growth and platform teams across iFood, Pravaler, Mercado Livre, Nubank and early-stage startups, driving measurable gains like logistics cost reductions and user acquisition lifts. She excels at connecting customer insight, tech and business goals, implementing agile rituals and discovery practices that enable scalable experimentation and integrations. Notably, she has taken products from MVP to product-market fit—delivering fast time-to-value in pre-seed logtech and increasing organic search performance through strategic SEO and CRO work. Based in São Paulo, Shirley brings a rare mix of analytical rigor and cross-functional empathy, comfortable shifting between data-driven decisions and stakeholder alignment. Her background in front-end/UX coding and market intelligence often surfaces in pragmatic product solutions that reduce operational friction while unlocking new growth channels.
8 years of coding experience
7 years of employment as a software developer
Code Experience - Front-End / UX Developer, Information Technology, Code Experience - Front-End / UX Developer, Information Technology at SENAI SPAcademic Exchange Program, Academic Exchange Program at The University of New MexicoBachelor's degree, Communications and Media Studies, Bachelor's degree, Communications and Media Studies at Universidade Estadual de CampinasProduct Management, Product Management at ReforgeMBA | Inteligência de Mercado, MBA | Inteligência de Mercado at Ibramerc - Changing Marketing Intelligence Education
English, Spanish, Portuguese
Stackoverflow
13reputation
189reached
0answers
1question
Github Skills (1)
mongodb6
Programming languages (2)
Github contributions (5)
code-xp-front/progress
Nov 2017 - Dec 2019
Contributions:6 PRs in 2 years
codexp-front-p4gc/progress-1
Nov 2017 - Dec 2017
Contributions:12 PRs, 13 pushes, 3 branches in 1 day
Find and Hire Top DevelopersWe’ve analyzed the programming source code of over 60 million software developers on GitHub and scored them by 50,000 skills. Sign-up on Prog,AI to search for software developers.