Shuang Zheng
Senior Manager at Baidu, Inc.
Shanghai, Shanghai, China
Summary
👤
Senior🎓
Top SchoolShuang Zheng is a senior manager with 10 years of hands-on expertise in digital performance marketing, specializing in search and feed ads across China’s major ad platforms. Based in Shanghai, she leads Baidu’s Performance Ad Strategy team servicing key accounts and partners to design sellable ad products, optimize OCPC and vertical video solutions, and capture new traffic opportunities. Previously she scaled feed-ad operations and doubled spend for East China clients at Aspiration Advertising while managing cross-functional teams of 20+. Her background blends product-facing collaboration with PMs, data-driven optimization, and training for internal and external stakeholders, plus experience launching Baidu’s mobile game advertising practice from the ground up. Notably, she pairs strategic vision with technical oversight—supervising app wake-up and ad tech projects—to convert product updates into measurable revenue gains.
10 years of coding experience
1 year of employment as a software developer
Bachelor of Management, Business Administration, Bachelor of Management, Business Administration at UIBE
English, Chinese
Github Skills (93)
json10
admin10
wallet9
no-code9
bitcoin-wallet9
hardware-wallet9
bitpay9
react9
frontend9
lightning9
bitcoin9
lint9
obsolete8
javascript8
react-native-ios8
Programming languages (7)
Github contributions (5)
daffy6537/react-sortview
Dec 2017 - Feb 2018
Contributions:26 commits, 15 pushes, 3 branches in 1 month
daffy6537/apidoc
Aug 2016 - Sep 2016
Contributions:6 pushes, 1 branch in 7 days
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