Shuya Li is a data-driven Business Intelligence manager with eight years of experience translating marketing and media analytics into actionable strategy for global brands like Unilever, Dell and Hawaiian Airlines. She blends hands-on technical skills in SQL, Python and Tableau with deep media planning expertise gained across agencies in China and the US, making her equally comfortable with campaign buy execution and senior client-facing insights. An MBA in Marketing and Finance from SUNY Buffalo complements her ability to link analytical results to commercial outcomes and KPI-driven reporting. Notably, she has led cross-market digital initiatives—such as launching awareness campaigns in China that rapidly scaled social followings—and has a track record of building repeatable KPI templates and post-buy analytics that improve future media decisions.
8 years of coding experience
1 year of employment as a software developer
Master of Business Administration (MBA), Marketing, Finance, Master of Business Administration (MBA), Marketing, Finance at State University of New York at Buffalo - School of Management
Contributions:13 pushes, 1 branch, 1 tag in 1 year
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Shuya Li - Manager, Business Intelligence at Mindshare