Shuya Li

Manager, Business Intelligence at Mindshare

New York, New York, United States
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Summary

👤
Senior
🎓
Top School
Shuya Li is a data-driven Business Intelligence manager with eight years of experience translating marketing and media analytics into actionable strategy for global brands like Unilever, Dell and Hawaiian Airlines. She blends hands-on technical skills in SQL, Python and Tableau with deep media planning expertise gained across agencies in China and the US, making her equally comfortable with campaign buy execution and senior client-facing insights. An MBA in Marketing and Finance from SUNY Buffalo complements her ability to link analytical results to commercial outcomes and KPI-driven reporting. Notably, she has led cross-market digital initiatives—such as launching awareness campaigns in China that rapidly scaled social followings—and has a track record of building repeatable KPI templates and post-buy analytics that improve future media decisions.
code8 years of coding experience
job1 year of employment as a software developer
bookMaster of Business Administration (MBA), Marketing, Finance, Master of Business Administration (MBA), Marketing, Finance at State University of New York at Buffalo - School of Management
languagesChinese, English

Github contributions (3)

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lishuya17/MONN

Nov 2019 - Oct 2020

Contributions:11 commits, 10 pushes, 1 branch in 11 months
lishuya17/PocketAnchorData

Nov 2022 - Dec 2023

Contributions:13 pushes, 1 branch, 1 tag in 1 year
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Shuya Li - Manager, Business Intelligence at Mindshare