Shweta Notani is a Software Development Engineer 2 specializing in machine learning and recommendations, currently shaping Prime Video’s personalization and ranking systems at Amazon. With eight years of experience across Ads, ML-driven features, and full-stack engineering, she combines strong Python and C# backend skills with front-end expertise in React/Angular and cloud experience on Azure and AWS. A UVA MS graduate with top grades and multiple Microsoft certifications in ML, databases, and data engineering, she has a track record of improving OCR systems, automating operational tooling, and optimizing performance at scale. Curious by nature and driven by continuous self-improvement, she balances technical rigor with creative outlets like quilling—an unexpected stress-buster that reflects her attention to detail.
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