Sid Kathirvel
Founder at Unlock Growth
City of Edinburgh, Scotland, United Kingdom
Summary
👤
Senior🎓
Top SchoolSid Kathirvel is a founder and growth-focused marketing leader with 13 years of experience helping companies stop wasting cash and energy on ineffective marketing. Based in Edinburgh, he combines senior in-house roles (Head of Marketing at Krotos) with multiple fractional and mentoring positions across startups, scaleups and innovation hubs, bringing practical, board-level perspective to growth decisions. His background spans digital product, eCommerce and creative production—starting as a web developer and visual effects supervisor—so he blends technical fluency with strategic marketing instincts. An MBA-trained change manager now studying board governance, Sid is equally comfortable shaping go-to-market playbooks or stepping into fractional CMO roles to deliver measurable ROI. Not obvious at first glance: his career began in film and post-production, which informs a distinctive strength in storytelling-driven growth and creative operations.
13 years of coding experience
19 years of employment as a software developer
University of StirlingLeadership in Board Governance (LiBG), Leadership in Board Governance (LiBG) at Edinburgh Napier UniversityBachelor’s Degree Visual Communication, Bachelor’s Degree Visual Communication at University of MadrasDiploma Multimedia, Diploma Multimedia at Softview Institute of MultimediaMaster of Business Administration (M.B.A.) Change Management, Master of Business Administration (M.B.A.) Change Management at Aix-Marseille Graduate School of Management - IAEMaster of Business Administration - MBA Global Marketing and Change Management, Master of Business Administration - MBA Global Marketing and Change Management at Robert Gordon UniversityDiploma Film Production Direction & TV Journalism, Diploma Film Production Direction & TV Journalism at Asian Academy of Film and TelevisionDiploma Computer Programming Specific Applications, Diploma Computer Programming Specific Applications at Computer Software College
English, German, Hindi, Tamil, Malayalam
Stackoverflow
858reputation
236kreached
19answers
9questions
Github Skills (52)
dependency-manager10
mautic10
marketing-tools10
marketing-automation10
email-marketing10
php10
portal10
documents10
composer10
church9
elearning9
marketing9
suitecrm9
crm9
package-manager9
Programming languages (2)
Github contributions (5)
vkathirvel/Magento-Extension-MobileDetect
Mar 2013 - Jun 2015
Contributions:19 commits, 2 pushes in 2 years 3 months
mobile-detectmagento-extensionphp-classoptimisephp
gregrobbins/Magento-Extension-CookieNotice
May 2013 - Feb 2014
Contributions:8 commits in 8 months
lawdisplayscookie-lawcustomisablecookie
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