Siddharth Lakhara
Lead Software Engineer at Samsung Ads
Bengaluru, Karnataka, India
Summary
👤
Senior🎓
Top SchoolSiddharth Lakhara is a Lead Software Engineer based in Bengaluru with 8+ years building scalable, user-focused web experiences across advertising, creator platforms, and enterprise communications. He currently leads the creatives team at Samsung Ads, designing media systems that power ad experiences, and previously drove engagement improvements at Vimeo with a “What’s Next” widget that boosted creator actions by up to 50%. His background spans full-stack work at McKinsey and product-led engineering at Cisco, where he delivered cost-saving backend migrations and streamlined admin workflows for contact centers. Comfortable across React front-ends and Node.js backends, Siddharth combines hands-on coding with team leadership and a knack for simplifying complex user journeys. A detail often missed: he’s been “resizing HTML buttons since 2018,” reflecting a pragmatic focus on the small UX wins that compound into measurable product impact.
8 years of coding experience
4 years of employment as a software developer
BTech Electronic and communication engineering, BTech Electronic and communication engineering at Vellore Institute of Technology
English, Hindi, Marwari
Stackoverflow
307reputation
41kreached
5answers
3questions
Github Skills (44)
git9
github9
patch7
nodejs7
validation7
crud7
react-router6
react6
jsx6
mochajs6
chai6
schema6
crud-application6
unit-testing6
javascript6
Programming languages (4)
Github contributions (5)
TechUniv2018/WalletProject
Jan 2018 - Mar 2018
Contributions:66 commits, 7 PRs, 32 pushes in 2 months
siddharth-lakhara/sequelize-associations
Dec 2019 - Jan 2021
CRUD application illustrating Sequelize associations
Contributions:15 commits, 11 PRs, 13 pushes in 1 year 1 month
sequelize-associationsmysqlsequelizesequelize-ormcrud
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