Siddharth Singh is a Business Intelligence Engineer with eight years of analytics experience driving measurement and optimization for large consumer brands across finance and consumer goods. He combines hands-on statistical modeling in R, Hadoop (Hive) and Tableau with marketing analytics expertise—designing A/B tests, customer segmentation, and KPI frameworks that informed senior leadership decisions. At Amazon he applies marketplace and product analytics to scale business insights, building on earlier roles that included brand health research for Cadbury/Mondelez and marketing analytics at Discover. His background in computer engineering and dual master’s degrees (Business Analytics & Project Management; Marketing) gives him a rare blend of technical rigor and commercial marketing intuition. Colleagues know him for turning complex, multidimensional data into tight, action-oriented dashboards and experiments that move the needle.
8 years of coding experience
2 years of employment as a software developer
Master’s Degree, Business Analytics and Project Management, Master’s Degree, Business Analytics and Project Management at University of Connecticut
Bachelor’s Degree, Computer Engineering, Bachelor’s Degree, Computer Engineering at University of Mumbai
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Siddharth Singh - Business Intelligence Engineer at Amazon